Marketing Objective: Drive brand awareness, video views and conversions to YouTube Premium in the UK through the launch and marketing of the original series, The Sidemen Show.
Program Details: Digitally promoted the series through celebrity and Influencer Instagram posts and tweets, promotional trailers, local outdoor media, Influencer vlogs and a LIVE fan event in the UK with The Sidemen.
Results: The promotional trailers, Sidemen vlogs and the “Free” launch episode featuring Steve-O and The Sidemen garnered 11.2M video views in promotion of the series.
Marketing Objective: Drive awareness, video views and YouTube Red conversions in promotion of the animated series, Kings of Atlantis.
Program Details: Launched a promotional trailer, outdoor media, custom music video montage, and executed a live-screening of the final episode of the series at the YouTube Space LA.
Results: Delivered 25.2M video views of the premise trailer, promotional music video and the first “Free” episode.
Marketing Objective: Drive awareness and viewership on Facebook Watch through a new reality show featuring expert gaming Influencers by promoting the original series, Family of Champions.
Program Details: Produced, launched and delivered a promotional trailer, social video posts and five episodes featuring gamers Mystic7, AngelsKimi and Fuslie, McSportzhawk, Jericho and FavreMySabre.
Program Results: The show garnered 70K organic views across five episodes and the promotional trailer for the series.
Marketing Objective: Drive awareness and viewership on Facebook Watch through a faux, scripted news show about a town called Pixville, where all video game characters are real, and all gaming content is news footage.
Program Details: Produced, launched and delivered a promotional trailer, social media posts, and five episodes featuring comedians Sammy Obeid & Erika Ishii.
Program Results: The show garnered 71K organic views across five episodes, including the promotional trailer.
Marketing Objective: Drive awareness and video views of trailers, branded content and socially promote the live-screening of Focus Features’ horror movie, The Forest.
Program Details: Executed an outdoor LIVE screening event of The Forest plus produced a hidden camera “Scare Prank’ with Influencers PrankVsPrank.
Results: The branded scare prank vlog along with our Influencer trailer integration generated 2.2MM video views.
Marketing Objective: Drive awareness, engagement and Tune-In leading up to the season 8 premiere of “Archer: Dreamland” on FXX.
Program Details: Activated influencer IMAQTPIE to host a 7-hour live-stream gaming session of League of Legends on Twitch. IMAQTPIE showed the live audience during breaks how to download and use the new Archer Augmented Reality app plus he dressed up like Archer by wearing a suit.
Results: The program drove 1.4M video views on YouTube; plus 188K live-stream viewers and 26K peak concurrent viewers on Twitch.
Marketing Objective: Promote and grow the Arcade Cloud subscriber base on Twitch with a 24/7 direct feed including a weekly 2-hour podcast hosted by hard-core and casual gamers, short-form animated content blocks, VR Gameplay, and live “How To” streaming sessions with animators.
Program Details: Launched the Arcade Cloud Twitch channel with a two-hour live podcast on Twitch featuring gaming Influencers McSportzhawk, OMG Firefox and Jovan Lakey. The live show aired every Monday from 6pmPT-8pmPT including show segments such as group gameplay sessions, reactions to viral clips of the week, VR streams, and interviews with gaming Influencers.
Results: The LIVE Twitch show delivered an average of 4-5K concurrent live viewers during the live podcast and the Arcade Cloud Twitch sub base grew by 60% in the first 9 months.
Marketing Objective: Drive awareness and videos views through a branded series creatively integrating and featuring the Ford Fiesta.
Program Details: Produced and distributed a seven-episode comedic reality show, Laugh Trek, starring Nick Thune and Moshe Kasher navigating LA in a Ford Fiesta performing stand-up comedy at undisclosed locations. e.g. Muscle Beach, Hollywood Tour Bus, Retirement Home
Results: Generated 5.8M video views and 20M promotional impressions during the eight-week video campaign through YouTube distribution, editorial promotion, and social media posts from the comedians.
Marketing Objective: Reach and engage casual gaming fans in promotion of Madden 15.
Program Details: Created a competitive Madden tournament called Madden Rivals by pitting the Smosh Games crew vs. The Warp Zone in a series of 1 on 1 Madden 15 game battles.
Results: The four-episode branded series was distributed on the Smosh Games YouTube channel and delivered 3.5M organic video views.
Editorial Note: The EA client renewed the same branded series and format the following year.
Marketing Objective: Drive awareness and engagement around the launch of Ubisoft’s Assassin’s Creed Unity game release during the holiday season.
Program Details: Organically integrate Arno Dorian’s Phantom Blade and trailer content into an exclusive episode of the established Man At Arms: Reforged franchise. The blacksmiths built the blade per the specifications provided by Ubisoft - then we integrated the AC4 trailer into the first part of the episode to provide additional context for the viewers and more exposure for the game.
Results: The episode delivered 9.6+ views exceeding the brand’s goal by 2x.
Marketing Objective: Partner with an A-list celebrity and Smosh to feature key brand attributes from Ubisoft’s Watch Dogs game such as the main character Aiden Peirce, Hacking, and the game setting Chicago.
Program Details: Worked with Rob Dyrdek to shoot a narrative sketch piece at Rob’s Fantasy Factory featuring Ian and Anthony from SMOSH in promotion of Watch Dogs. The branded content was distributed and promoted on the SMOSH main YouTube Channel (reaching 20M subs) along with Bonus Coverage showing behind-the-scenes footage from the shoot.
Results: The branded content program delivered 22M video views; 10x the video view guarantee to Ubisoft.
Marketing Objective: Drive awareness and video views by engaging SMOSH’s massive social following through a branded video, movie premier vlog and custom social posts to promote the release of Universal’s DUMB AND DUMBER TO movie.
Program Details: Conceived, co-produced and launched a custom music video starring the SMOSH guys doing a parody song around the theme, “Anything I can do, I can do dumber.” To further promote the film, Ian and Anthony (aka SMOSH) attended the movie premiere for DUMB TO — capturing their epic night via a movie premier vlog which they distributed on their YouTube channel during release week.
Results: The SMOSH branded video along with the custom vlog delivered 9.8M video videos in the lead up to opening weekend for DUMB TO.
Marketing Objective: Legitimize and sustain the Kia Soul brand as a unique vehicle that stands for individuality by engaging a millennial audience with an opportunity to create and engage YouTube celebrities within a competitive community environment.
Program Details: Created and executed a multi-platform video contest on YouTube, Facebook and Twitter with Influencer hosts Smosh, Shay Carl, and Lisa Nova - who acted as celebrity judges evaluating who’s worthy of becoming the next YouTube star.
The winner received $10K from Kia Soul by receiving the most votes on YouTube, Facebook and Twitter.
Results: The custom branded program delivered over 1K thousand video entries (4x Industry standard) along with 6.2M video views exceeding Kia Soul’s goal by 24%.
Marketing Objective: Introduce Jack Link’s “feed your wild side” messaging to the target audience of Men 18-34 sports fans in alignment with the MLB season.
Program Details: Conceived and produced a 5-part branded series featuring the perfect MLB professional, Brian Wilson from the San Francisco Giants. Brian Wilson interviewed the Sasquatch from the comedic Jack Link’s commercials — asking him all types of oddball questions in a format reminiscent of between two ferns.
Results: The show garnered 3M video views and led to a live stunt at the ESPY’s collecting over 33 PR hits across major media outlets including ESPN and Yahoo! Sports.
Marketing Objective: Launch Yahoo! Studios and promote Yahoo!’s vertical programming at Internet Week NYC.
Program Details: Executed a Food Truck Takeover of the Sweetery Food Truck by outfitting it with “Yahoo! Studios” signs and interactive screens displaying Yahoo! digital programming across Sports, Entertainment, Finance and News during 4 days of Internet Week.
Results: Reached 35K event attendees, captured thousands of photo uploads to Facebook and distributed 10K Yahoo! show premiums. NOTE: We also executed live-tapings of (4) priority Yahoo! shows during peak hours of the event.
Marketing Objective: Drive awareness and viewership on Facebook Watch through a new cooking show featuring executive chefs showing viewers how they cook their favorite meal at home.
Program Details: Produced, launched and delivered a promotional trailer, social media posts and five episodes featuring executive chefs Phillip & Margarita Lee, Nyesha Arrington, Eric Greenspan, Alison Trent and Antonia Lofaso.
Program Results: The series accumulated 262K video views across five episodes and the promotional trailer. NOTE: The show was distributed and promoted on Facebook Watch and partner website BeMakeful.com.
Marketing Objective: Develop, produce and deliver a compelling 3-part comedic web series featuring four women on a road trip in a quest to see Lil Wayne’s last show before he retires.
Program Details: Worked closely with creator/writer/actress Sydney Nikols to develop the story outline, script details and produce the series in collaboration with Comedy Central.
Program Results: The show captured a small audience through the Comedy Central YouTube Originals Channel drawing a modest view count of 15,500 video views.
Joshua Tree episode with guest star Maria Bamford: Watch
Marketing Objective: Reach women 25-44 conveying that Comet is the best product for cleaning in alignment with DIY projects.
Program Details: Executed a Facebook Live session in partnership with Hometalk.com showing the Facebook community how to do spring cleaning compliments of Comet. Executed an extra integration featuring Comet with a bathroom storage “Hack,” creating an easy way to store bathroom supplies with the show, “Girl, Get Your Life.”
Results: The Facebook LIVE video delivered over 150K live video views.
Marketing Objective: Creatively promoted and integrated Barcadi+ into a new web series set in a Speakeasy bar, a conversational interview series featuring celebrities in TV and Film having a drink with comedic host Paul F. Tompkins.
Program Details: In each episode, Paul F. Tompkins sits down with celebrity guests such as legendary Weird Al Yankovic, Andy Richter, Ty Burrell and Nathan Fillion to discuss their current projects, hobbies and anything else that comes to mind.
Results: The first season of Speakeasy along with the trailer, garnered more than 1.6M video views. (Barcadi+ sponsored the first season with 5-second video “sponsored by” bumpers that aired before each episode.)
Marketing Objective: Launch Budweiser’s Black Crown product by aligning with new icons of the bar and restaurant industry.
Program Details: Produced and released multiple episodes of a new original series Backstage Pass organically integrating Black Crown with pre-roll bumpers in promotion of Bud’s craft beer, Black Crown. The show took viewers behind the scenes of the coolest bars, clubs, and music venues all around LA.
Results: Delivered 3 episodes on YouTube and MadeMan.com garnering 117K video views.
Marketing Objective: Creatively introduce Red Vines to a millennial audience through a creative art project with the messaging that, “The world could use a little more Red Vines.”
Program Details: Partnered with a robot builder to create a robot made out of Red Vines. It was essential the Robot was functional so the client could use the Red Vines robot at Minor League baseball games to distribute Red Vines to families in a fun and light-hearted way.
Results: The time-lapse Red Vines robot build received 3,800 video views through Red Vines branded YouTube channel.
Red Vines Robot Build: Watch
Marketing Objective: The goal was to execute a branded stunt in celebration of Cinco De Mayo in promotion Miracle Whip by allowing Facebook users digitally control a mechanical bat and swing at Miracle Whip shaped pinatas on Cinco De Mayo for a chance to win 5 thousand dollars.
Program Details: The live-stream experience on Facebook was LIVE for 5 straight days including Cinco De Mayo allowing fans to engage with the product for 6 hours each day.
Results: There were over 10K live players during the campaign and one player did win the five thousand dollar sweepstakes. The campaign received significant press coverage for creatively converging social media with an offline machine in real-time.
Marketing Objective: Launch a branded reality show with an established voice in the world of Couponing (Coupon Mom) with the intent to show the target audience women 25-44 that Clorox products are not only easy to use, but affordable as well.
Program Details: Worked closely with Coupon Mom, Clorox and OMD’s Ignition factory to create a 20-episode series featuring 10 different Clorox product as the Coupon Mom (Stephanie Nelson) showed them creative ways to save money while shopping.
Results: The show received over 8MM video videos through distribution and marketing across YouTube, Google’s Ad Network, CouponMom.com’s site and the She Knows Network.
Marketing Objective: Create two comedic 30-second commercial spots showing the surreal nature of Skittles and how everything in the Skittles world is weird and wonderful.
Program Details: Produced and distributed two commercials showing the surreal nature of Skittles. In the first spot, a basketball player plucks Skittles off a Microphone during his post-game interview directly from the reporter’s Microphone. In the second spot, a man has a strange closed mouth condition, so he can’t open his mouth to eat Skittles, so the Doctor makes fun of him while he enjoys a nice pack of Skittles.
Results: We distributed both commercials across the Video Ad Network and displayed them as pre-roll commercials across owned and operated YouTube channels and Break.com garnering 1.2M video views.